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Headlines
iPhone 12. Now in purple.
iPhone 12. Purple reign.
iPhone 12. Purple. Power.
iPhone 12. Perfectly purple.
iPhone 12. Purple’s in the house.
iPhone 12. Blast past fast.
Experience iPhone 12.
Welcome to a new era of iPhone.
Meet iPhone 12.
Advertising copy
iPhone 12 pushes everything forward with A14 Bionic, the fastest chip in a smartphone. A new dual-camera system. And a beautiful Super Retina XDR display, so you can see everything in vivid detail.
Feature copy
iPhone 12. Beautifully bright 6.1-inch Super Retina XDR display.1 Ceramic Shield with four times better drop performance.2 Incredible low-light photography with Night mode on all cameras. Cinema-grade Dolby Vision video recording, editing and playback. Powerful A14 Bionic chip. And new MagSafe accessories for easy attachment and faster wireless charging.3 Let the fun begin.
Key Feature bullets
• 6.1-inch Super Retina XDR display1
• Ceramic Shield, tougher than any smartphone glass
• A14 Bionic chip, the fastest chip ever in a smartphone
• Advanced dual-camera system with 12MP Ultra Wide and Wide cameras; Night mode, Deep Fusion, Smart HDR 3, 4K Dolby Vision HDR recording
• 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
• Industry-leading IP68 water resistance4
• Supports MagSafe accessories for easy attachment and faster wireless charging3
• iOS 14 with redesigned widgets on the Home Screen, all-new App Library, App Clips and more
Legal
1The display has rounded corners. When measured as a rectangle, the screen is 6.06 inches diagonally.
Actual viewable area is less.
2Claim based on iPhone 12 Ceramic Shield front compared with previous-generation iPhone.
3Accessories are sold separately.
4iPhone 12 is splash, water and dust resistant, and was tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres for up to 30 minutes). Splash, water and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage
is not covered under warranty.
Technical specifications
Go to apple.com/my/iphone/compare for the complete set.
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